Businesses are built one relationship at a time. Service companies are as much about how you treat your customers as what you can provide.
Small businesses have an advantage over the “big” stores to be able to deliver personal service. You know your customers, often times their families and can truly provide that 1-2-1 service. Adding cards to stay in touch with that established relationship can make a big difference in a small business’ marketing footprint.
As our economy finds equilibrium, preserving your existing income is vital. Finding better ways to keep current customers and acquiring new ones while saving money and time is a prudent business strategy.
A New Business Revolution — Today’s economy has been a challange for businesses large and small. Gone are the days in which a business can survive by just waiting for new customers to come through the door. Every customer represents not just their business but connections to many other potential customers.
A new paradigm has come into play. It’s called “Appreciation Marketing”. This new paradigm manifests as your Customer Relationship Marketing Plan. By staying connected to your contact list, your business develops a personal experience with your customers. They will want to continue doing business with you and will bring their friends.
Are you a Hunter or a Gatherer? Is your Customer Relationship Management Plan the “shotgun” effect firing and hoping to hit your target market or a Gatherer, nuturing your contact list and reaping the rewards?
The intention of my blog is to introduce TOMA and how developing it can grow a business. Thank you for coming to this website. Your comments and feedback are always welcome.